The Leah McSweeney Show EP 11: Leah sits down with, Bobby Hundreds, who has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now, fans could not only directly support artists and creators, but also have a genuine stake in the success of the work. Bobby saw a way for the Hundreds community to participate in the brand as never before. But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things.